MD Referrals | Chiropractic CE
We'll guide you through the process of building relationships with MDs in the right way to boost your new patient acquisition strategy. By understanding their perspectives and adopting the most effective strategies, you can harness the potential of MD referrals. It's all part of the journey to better patient care and a thriving chiropractic practice.
CCEDseminars | Your Prime Source Of Chiropractic CE!The changing landscape of healthcare in the United States presents a unique opportunity for chiropractors. With the expected shortage of primary and specialty care physicians by 2033, chiropractors can step in to offer an alternative, holistic approach to patient care. MDs often have patients with health issues that cannot be fully addressed by drugs and surgery, making them open to collaborating with chiropractors. This points out the need to constantly expand your clinical tool box with chiropractic CE Courses such as Case Studies or Evidence Based Practice.
Moreover, MD referrals are known to be highly effective. When an MD refers a patient, they are more likely to commit to chiropractic care and stay with it. Just imagine the possibilities – having several MDs referring just a couple of patients to your practice every week can lead to a significant influx of new patients.
To get started, it's crucial to understand the perspectives and experiences of MDs. They may not fully grasp how chiropractic care can benefit their patients, or they might not resonate with you personally. This can impact their willingness to refer patients to your practice.
One common mistake in the new patient acquisition strategy is reaching out to MDs without a clear plan. Sending a generic letter without a strategy can easily get lost among the numerous communications they receive. Instead, consider more personalized approaches, such as sending short videos or reaching out through LinkedIn. Building trust and fostering long-lasting relationships is essential for gaining MD referrals. One highly effective technique is to send an expanded SOAP note to primary care providers the you care for. Keep it brief and follow up as the patient progresses through care. That note becomes a permanent component in the MD's records. This strategy requires time, however. Meet local primary care providers in social settings and establish relationship out side of the professional world. Remember, Physicians have a subset of patients that, quite honestly, they do not know what to do with! As such, seek to expand your skill set with chiropractic CE such as Geriatrics! Once the relationship is established, have periodic lunches and other social engagements with your inner core.
Once you have their attention, it's crucial to communicate effectively. Avoid the mistake of expecting referrals without making a compelling case. Engage in conversations about their practices and philosophies, demonstrating how a collaboration can benefit both parties.
By adopting a strategic approach to developing relationships with MDs, chiropractors can enjoy a steady stream of patients. MD referrals can be a game-changer for your practice, resulting in a win-win situation for all parties involved. So, if you're looking to enhance your new patient acquisition strategy, take the right steps in collaborating with MDs to provide the best patient care and grow your practice. But remember, continue to grow with chiropractic CE.
References:
https://chirotouch.com/resources/article/ways-to-get-more-referrals-from-mds/