Chiropractors have long envied dentists for their mastery over cash-based business models, especially when it comes to preventative care. Yet, what many chiropractors may not know is that the feeling is mutual. The dental industry envies the chiropractic profession’s ability to forge long-lasting doctor-patient relationships and the passion we bring to our work. This blog will delve into cash-based business lessons from dentistry that can revolutionize how chiropractors approach continuing education and their practices.
Dentistry has been successful in creating a business model that thrives on a cash-based system. With dental schools seeing record numbers of applications, it's clear the benefits of this approach. Chiropractic education is also seeing a boom, partially due to the shift towards similar cash-based business models, particularly in areas like spinal disc treatment, nerve treatment, and joint treatment. These specializations naturally fit into a cash package system.
Dentists have been successful in offering various payment options to patients, ranging from credit cards and checks to in-house and outsourced financing. In our chiropractic practices, we also have a "lending tree" of multiple finance companies to offer tailored financing options to our patients, just as we’ve learned from our dental counterparts.
I have seen chiropractors who have successfully transitioned to a cash-based system, particularly those specializing in non-surgical spinal decompression. These practices use MRI diagnostic tests as an essential tool for confirming conditions like degenerative, bulging, or herniated spinal discs. This adds a layer of credibility and assurance for the patients.
One significant breakthrough in our practice has been the use of a combined “Phases of Tooth Decay” and “Phases of Spinal Disc Decay” chart. This tool has not only improved patient understanding but has also increased referrals from dentists who appreciate our integrated approach.
Emulating the cash-based business lessons from dentistry can bring numerous advantages to chiropractic practices. As the demand for preventative and specialized care grows, so will the need for chiropractors to adapt. It’s time to elevate your practice, reconnect with why you became a chiropractor, and take full advantage of chiropractic continuing education online courses through CCEDseminars.
Your patients need you now more than ever. Take your practice to the next level with CCEDseminars and learn how to under-promise and over-deliver on both patient care and experience.