SO…YOU WANT TO GROW YOUR CHIROPRACTIC PRACTICE (03/09/2023) Posted on Mar 09, 2023


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Growing Your Chiropractic Practice May Be Easier Than You Nay Think!

You’ve gone to school, received your chiropractic license and you’re ready to start practicing. Or maybe you’ve practiced chiropractic for years and you’re ready for something new. What’s next?

It All Begins With Your Vision! Dream Big! Then, make those dreams come true.

Many chiropractors operate in multiple offices. There are even networks of chiropractic facilities that are nationwide. The Joint Chiropractic has more than 450 locations throughout the country. What’s the big secret? You need to learn how to promote your chiropractic identity.

Opening your own chiropractic practice can be an awesome career move.

If you love what you do, YOU will never work a day in your life! I once heard it said, “Success is doing what you want, when you want, where you want, with whom you want, as much as you want.” You can’t do that if you’re working for someone else. It’s time to take the leap. But first, dig into how to grow your chiropractic practice so you’re prepared for whatever comes your way.


Misinformation is one of your biggest hurdles. Before you can market your chiropractic practice, get the word out in your community and talk about chiropractic services. Join professional associations and network with others in both the medical and natural health fields. Perform "professional" health screens with other healthcare providers to educate your community on the benefits of chiropractic care. Get on social media and share success stories and updates on the latest studies. Launch an attractive mobile and user-friendly website with online chiropractic scheduling, downloadable health forms, and patient information. Your chiropractic online presence is crucial!


Giving Back Is Who You Are! The need to contribute to something larger than ourselves is integral to every human being. It gives meaning to life, feeds your soul, and lifts your spirits. It helps you to be grateful for everything you have. Contribution stems from growth, another of the essential human needs. If you’re not making progress in your life, of course, you won’t feel fulfilled – you’ll be stagnant. We grow so we can eventually give something back. Whether you’re giving back to your loved ones, the community, or society, you’ll only find true fulfillment when you start to look outside of your own needs. Be an involved and engaged member of your community – you’ll make our chiropractic profession look good and create demand for your chiropractic services.


While you’re educating your community on what you do and chiropractic intervention, you’ll also need to promote your individual chiropractic practice. The key here is to differentiate yourself from others. How do we do this?


What Is Unique About You & Your Practice?

You must offer potential patients something they can’t get anywhere else. Are you a great communicator? Learn to distill complicated medical speak into high-school-level terms. Are you passionate? Many chiropractors are enthusiastic about all types of natural health remedies – and attract and keep patients who are as well. Are you supportive and compassionate? Be an advocate for your patients’ well-being. Be unique!


There are numerous markets for chiropractors. There are those who focus on chiropractic sports medicine and injured athletes. How about chiropractic pediatrics, chiropractic nutrition, or chiropractic clinical neurology? Chiropractic geriatrics is an ideal fit for our aging population. Consider advanced training in these chiropractic areas of training. CCEDSeminars offers chiropractic certificate programs in several specialties.


It all starts with your staff. Chiropractic care is a competitive business. Finding the right people can be hard, and keeping them can be even harder. Your employer ads must be compelling and captivating – highlight your company culture and the best benefits you have to offer. Once you have your staff, it’s time to develop your leadership skills. Great leaders provide plenty of training and set expectations from the start. They treat employees with respect, asking for their opinions and offering praise. They have a vision for the company and they communicate it through clear goals and policies. And they inspire their staff to provide great care every day. Consider regular staff training as essential for practice development. Rehearse all phases of patient care from the moment their hand touches the front door. Consider having staff complete a certified chiropractic clinical assistant program.


You Are Here For One Reason: The Patient & Their Needs! All businesses need to listen to their customers. But in the healthcare field more than any other, your practice should be about your patient. You must not only listen to what they’re telling you but also ask the right questions and get to the root of the problem, all while being compassionate and supportive. If you don’t, your patients will go elsewhere. If you do, they will become raving fan patients – and loyal clients will bring in more business. If there’s one thing to keep in mind about how to grow your chiropractic practice, it’s that word of mouth is king.

Use a “Patient Satisfaction Questionnaire” on a regular basis. It will totally change your practice for the better! Watch your “table talk.” Keep the conversation on the patient and their needs at all times. How about the reception room and office reading material? Consider chiropractic education videos in the reception area. Have studies supportive of chiropractic available for reading. Screen all reading material for appropriateness.


“Focus on where you want to go, not on what you fear.” Learn new techniques. Attend conferences and seminars. Online chiropractic continuing education is readily available to chiropractors worldwide. Read the news and keep up on what’s going on in the field of chiropractic and healthcare. Come up with some innovations of your own – whether in time-saving processes, employee satisfaction, or new technologies that make life easier for you and your patients. Invest time and money into continuous improvement. And always set an expectation of excellence for both you and your staff. With a growth mindset and determination, you can discover how to promote your chiropractic practice to the highest levels of success.

Thank You For Visiting CCEDSeminars!

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