Why is Patient Education Important in Chiropractic Practice? A Key to Increased Income and Patient Well-being Posted on Sep 26, 2023
As chiropractors, we invest years in our education to best serve our patients. However, it's equally essential to teach our patients about the effectiveness of our work, driving home why patient education is crucial. Over my years of practice, I've found that becoming a skilled and efficient patient educator is not just a moral imperative but a savvy business strategy.
CCEDseminars | You Prime Destination For Chiropractic Continuing Education Online!The Heart of Patient Education
From my experience, the most effective business approach stems from genuinely wanting to help your patients. Becoming a skilled patient educator allows you to widen the scope of your practice by introducing complementary products and services. You can't education if you don't know. Make it a practice to regularly engage in chiropractic continuing education online learning!
The Foot as The Foundation
In my practice, I focus on educating my patients about the importance of foot health. Almost 99% of them have some form of arch deficiency. Providing education from the first visit enables me to outline how these deficiencies can affect their overall health and well-being.
Taking the ‘Selling’ Out of Recommendations
By concentrating on education, you allow your patients to arrive at their own informed conclusions, which can significantly impact their purchasing decisions.
Competent Extremity Adjusting
In addition to spine adjustments, skilled extremity adjustments can set you apart from your competition. It’s essential to know how feet, ankles, knees, and hips affect pelvic/spinal stability and how shoulders and ribs impact cervical/thoracic regions.
Cold Laser as a Cash Modality
Cold laser treatment serves as an example of how patient education is essential. More chiropractors are now offering this as a cash modality, owing to its versatility and effectiveness.
Orthotics and Shoes
Foot health can't be stressed enough. I often discuss the kinds of shoes my patients wear and recommend orthotics when necessary. Orthotic sales can significantly boost your practice's income.
Cervical Pillows
Patients often sleep on poor-quality pillows, which can affect their spinal health. Educating them about the benefits of cervical pillows can be another avenue for income.
Other Ancillary Products
The educational groundwork you lay will naturally extend to other products like topical creams, CBD, and nutritional supplements. Providing these products adds another layer of value to your patient care.
Conclusion: The Business Value of Patient Education
So, why is patient education important? Because when patients see you as an expert and authority, they trust your recommendations. And that's not just good for them; it's good for your practice's bottom line.
Chiropractors must be compensated fairly for their time, skill, and expertise. Focusing on patient education can benefit both the practitioner and the patient, supporting optimal results. Consider enrolling in chiropractic continuing education online courses like those offered by CCEDseminars to further enhance your patient education skills and your practice as a whole.
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